News

May 30, 2017

Necessary Information for Any Marketing Strategy

Marketing strategy, like all aspects of business, is an important part in running a successful company. While starting a new marketing strategy can be fun, they cannot be successful without hard work and dedication. In an article from Entrepreneur, Samuel Edwards writes, “Successful marketing campaigns don’t just appear out of thin air. A lot of […]

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May 22, 2017

Habits of Smart Communicators

Communication has gradually become more digital and less personal, prompting us to slowly lose our personal communication skills. With the digital age being full of texts, emails, phone calls, and social media, we find ourselves struggling to personally engage with others. In an article from Inc.com, Marcel Schwantes advocates for a transition to more traditional […]

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May 05, 2017

Gmail Phishing Scam Affects up to One Million Users

A sophisticated and rapidly-spreading attack hit the accounts of Gmail users earlier this week, affecting as many as 1 million people, according to a statement issued by Google late Wednesday evening. “We have taken action to protect users against an email spam campaign impersonating Google Docs, which affected fewer than 0.1 percent of Gmail users,” […]

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May 01, 2017

The Urgent Need for Increased Productivity in Retail Stores

“We are on the edge of a precipice,” writes Walter Loeb, for Forbes. As the popularity of ecommerce increases, the security of the US retail industry becomes ever weaker. As an ever-increasing amount of sales take place online, the productivity of retail stores, as measured by sales per square foot, has been dropping. Add to […]

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April 28, 2017

2017 Tax Reform: President Trump’s Latest Proposal

Earlier this week, U.S. National Economic Director Gary Cohn and Treasury Secretary Steven Mnuchin released goals and key features of President Trump’s tax reform plan. The plan touched on a few proposals he made while campaigning; however, Director Cohn and Secretary Mnuchin emphasized throughout the briefing that many details were still to be negotiated. The […]

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April 24, 2017

Employee Retention and Your Business

Business owners and managers know that keeping the best employees isn’t easy. In an article for Entrepreneur, Matthew Wride, COO of DecisionWise, provides a series of questions for leaders to use in order to evaluate their employee policies and management practices so that talented employees stay, rather than look for work elsewhere. In addition to […]

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April 10, 2017

Empowering Your Employees

When you own a business, you’re accountable for its success. However, if you have a strong, entrepreneurial team supporting you, you can be confident in relying upon them to make daily decisions without your direct input. In an Inc.com article, “A Culture of Entrepreneurship: Why You Must Build It in Your Business,” Sonia Thompson discusses […]

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April 05, 2017

What the Classroom Didn’t Teach You about Entrepreneurship

Don’t let the title of this article fool you! While Bill Gates and Steve Jobs are famous examples of business leaders who left school to become successful, they are extreme exceptions to the rule. You’re still better off finishing things in the classroom, explains Larry Kim in an article on Medium, “7 Important Things about […]

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March 24, 2017

Outlook: Strong Future for Female Entrepreneurs

According to data from 2015, over nine million U.S. businesses are now women owned. However, there are still hurdles women face as entrepreneurs, generally unique from their male counterparts. In a recent article for Business News Daily, Paula Fernandes puts forth seven challenges faced by women entrepreneurs. Interviews with female CEOs are incorporated to offer […]

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March 10, 2017

How to Protect Your Customers’ Data

Cyberattacks have reached a critical level, hitting unprecedented numbers last year. It’s estimated that data breaches were up 40% in 2016. A common misconception is that these attacks only happen in the banking or healthcare industries, or only to retail giants. The reality is that all businesses are at risk. Sometimes, cybercriminals will go after […]

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